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These barriers impededand eventually helped eliminate or drive into the arms of a competitortwo business that provided ingenious health care services directly to consumers. Health Stop was a venture capitalfinanced chain of conveniently situated, no-appointment-needed healthcare centers in the eastern and midwestern U.S. for patients who were looking for quick medical treatment and did not need hospitalization.
Guess who won? The neighborhood doctors bad-mouthed Health Stop's quality of care and its faceless corporate ownership, while the healthcare facilities argued in the media that their emergency clinic could not survive without profits from the reasonably healthy patients whom Health Stop targeted. The criticism tainted the chain in the eyes of some patients.
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