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These barriers impededand ultimately helped eliminate or drive into the arms of a competitortwo companies that offered innovative healthcare services directly to customers. Health Stop was an endeavor capitalfinanced chain of easily located, no-appointment-needed healthcare centers in the eastern and midwestern U.S. for clients who were seeking quick medical treatment and did not need hospitalization.
Think who won? The neighborhood doctors bad-mouthed Health Stop's quality of care and its faceless corporate ownership, while the hospitals argued in the media that their emergency situation rooms might not endure without income from the reasonably healthy clients whom Health Stop targeted. The criticism tarnished the chain in the eyes of some clients.
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