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These barriers impededand ultimately helped kill or drive into the arms of a competitortwo business that used innovative healthcare services directly to consumers. Health Stop was a venture capitalfinanced chain of conveniently located, no-appointment-needed health care centers in the eastern and midwestern U.S. for clients who were looking for quick medical treatment and did not need hospitalization.
Think who won? The community physicians bad-mouthed Health Stop's quality of care and its faceless business ownership, while the medical facilities argued in the media that their emergency spaces might not make it through without income from the fairly healthy clients whom Health Stop targeted. The criticism tainted the chain in the eyes of some clients.
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