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These barriers impededand eventually helped kill or drive into the arms of a competitortwo business that used ingenious health care services straight to consumers. Health Stop was a venture capitalfinanced chain of easily located, no-appointment-needed healthcare centers in the eastern and midwestern U.S. for patients who were looking for quick medical treatment and did not need hospitalization.
Think who won? The neighborhood doctors bad-mouthed Health Stop's quality of care and its faceless business ownership, while the health centers argued in the media that their emergency clinic could not survive without revenue from the reasonably healthy patients whom Health Stop targeted. The criticism tainted the chain in the eyes of some patients.
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