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These barriers impededand ultimately assisted eliminate or drive into the arms of a competitortwo companies that provided ingenious healthcare services straight to consumers. Health Stop was an endeavor capitalfinanced chain of easily situated, no-appointment-needed health care centers in the eastern and midwestern U.S. for patients who were seeking fast medical treatment and did not require hospitalization.
Guess who won? The neighborhood physicians bad-mouthed Health Stop's quality of care and its faceless business ownership, while the medical facilities argued in the media that their emergency clinic might not survive without earnings from the reasonably healthy clients whom Health Stop targeted. The criticism stained the chain in the eyes of some clients.
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