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These barriers impededand eventually assisted kill or drive into the arms of a competitortwo companies that used ingenious healthcare services directly to consumers. Health Stop was a venture capitalfinanced chain of conveniently located, no-appointment-needed healthcare centers in the eastern and midwestern U.S. for patients who were looking for fast medical treatment and did not need hospitalization.
Think who won? The neighborhood doctors bad-mouthed Health Stop's quality of care and its faceless corporate ownership, while the medical facilities argued in the media that their emergency situation rooms could not survive without earnings from the reasonably healthy patients whom Health Stop targeted. The criticism tarnished the chain in the eyes of some clients.
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