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These barriers impededand ultimately assisted kill or drive into the arms of a competitortwo companies that used innovative health care services directly to consumers. Health Stop was an endeavor capitalfinanced chain of conveniently situated, no-appointment-needed health care centers in the eastern and midwestern U.S. for patients who were looking for quick medical treatment and did not need hospitalization.
Guess who won? The community doctors bad-mouthed Health Stop's quality of care and its faceless business ownership, while the health centers argued in the media that their emergency clinic could not make it through without revenue from the fairly healthy clients whom Health Stop targeted. The criticism tarnished the chain in the eyes of some clients.
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