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These barriers impededand eventually assisted eliminate or drive into the arms of a competitortwo business that offered ingenious health care services directly to consumers. Health Stop was an endeavor capitalfinanced chain of easily located, no-appointment-needed healthcare centers in the eastern and midwestern U.S. for patients who were looking for fast medical treatment and did not require hospitalization.
Guess who won? The neighborhood physicians bad-mouthed Health Stop's quality of care and its faceless corporate ownership, while the hospitals argued in the media that their emergency situation rooms might not endure without revenue from the fairly healthy clients whom Health Stop targeted. The criticism tarnished the chain in the eyes of some patients.
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