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These barriers impededand ultimately assisted kill or drive into the arms of a competitortwo companies that used innovative healthcare services directly to customers. Health Stop was a venture capitalfinanced chain of conveniently located, no-appointment-needed healthcare centers in the eastern and midwestern U.S. for patients who were seeking fast medical treatment and did not need hospitalization.
Think who won? The neighborhood doctors bad-mouthed Health Stop's quality of care and its faceless business ownership, while the healthcare facilities argued in the media that their emergency spaces might not survive without profits from the reasonably healthy patients whom Health Stop targeted. The criticism tarnished the chain in the eyes of some patients.
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