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These barriers impededand ultimately helped eliminate or drive into the arms of a competitortwo companies that provided innovative health care services straight to consumers. Health Stop was an endeavor capitalfinanced chain of easily located, no-appointment-needed healthcare centers in the eastern and midwestern U.S. for clients who were seeking quick medical treatment and did not need hospitalization.
Think who won? The neighborhood doctors bad-mouthed Health Stop's quality of care and its faceless corporate ownership, while the medical facilities argued in the media that their emergency rooms could not endure without profits from the relatively healthy patients whom Health Stop targeted. The criticism stained the chain in the eyes of some patients.
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